A WhatsApp notification add-on is a tool that automates sending notifications via WhatsApp, primarily for businesses. These add-ons integrate with websites, marketing platforms, and web browsers to deliver timely, automated messages to customers for events like order confirmations, appointment reminders, and support updates.
Types of WhatsApp notification add-ons
Depending on your use case, there are several kinds of add-ons available:
Website plugins: For e-commerce and other sites, these plugins send automated, personalized messages based on customer actions. Examples include plugins for WordPress and WooCommerce, which can notify customers about:
New or updated orders
Abandoned carts
Product stock alerts
Browser extensions: These desktop-centric add-ons give you real-time pop-up notifications for WhatsApp Web, even when the tab is not open. They are useful for individuals and small teams who want to stay updated on new messages without constantly checking WhatsApp Web.
Integration services: Platforms like Zapier use webhooks to connect your website with WhatsApp. This allows you to set up custom workflows to send notifications for specific actions, such as a customer submitting a form.
Specialized add-ons: Some add-ons are designed for specific tasks. For example, the JoyForm add-on for Google Workspace sends WhatsApp notifications for new Google Forms responses.